Collaboration with machines in B2B marketing : overcoming managers' aversion to AI-CRM with explainability
Year of publication: |
2023
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Authors: | Gaczek, Piotr ; Leszczyński, Grzegorz ; Mouakher, Amira |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 127-142
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Subject: | Customer relationships management (CRM) | Decision-making | eXplainable artificial intelligence (XAI) | Human-AI partnership |
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