Collaborative promotions : optimizing retail supply chains with upstream information sharing
Daniela Wiehenbrauk
| Year of publication: |
2010
|
|---|---|
| Authors: | Wiehenbrauk, Daniela |
| Publisher: |
Berlin : Springer |
| Subject: | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price | Preiswettbewerb | Price competition | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Wissenstransfer | Knowledge transfer | Unternehmenskooperation | Inter-firm cooperation | Theorie | Theory | Schätzung | Estimation | Deutschland | Germany | Produzent | Einzelhandel | Informationsmanagement | Informationsaustausch | Supply Chain Management | Marketingmanagement | Sales-promotion | Optimierung | Finanzmathematik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 153 S. graph. Darst. |
|---|---|
| Series: | Lecture notes in economics and mathematical systems : LNEMS. - Cham : Springer, ISSN 0075-8442, ZDB-ID 121369-6. - Vol. 643 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: [Vallendar], WHU - Otto-Beisheim-Hochschule, Diss. |
| ISBN: | 978-3-642-13392-3 ; 978-3-642-13393-0 |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Mathematische Statistik ; Kombinatorik, Graphentheorie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008660649