Collaborative relationship bundling: a new angle on services marketing
| Year of publication: |
2004
|
|---|---|
| Authors: | Legarreta, José M.Barrutia ; Miguel, Carmen Echebarria |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 15.2004, 3, p. 264-283
|