Collaborative relationships with customers : generation and protection of innovations
Year of publication: |
2017
|
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Authors: | Charterina, Jon ; Basterretxea, Imanol ; Landeta, Jon |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 5, p. 733-741
|
Subject: | Absorptive capacity | Buyer-seller relationships | Innovation protection | Types of customers | Innovation | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Wissenstransfer | Knowledge transfer |
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