Collecting consumer behavior data with WLAN
Year of publication: |
2010
|
---|---|
Authors: | Skogster, Patrik ; Uotila, Varpu |
Published in: |
Innovations in supply chain management for information systems : novel approaches. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-974-8. - 2010, p. 125-141
|
Subject: | Kundenanalyse | Customer analysis | Local Area Network | Local area network | RFID | IT-gestütztes Marketing | Computer-assisted marketing | Heimwerkermarkt | DIY retail | Nordeuropa | Northern Europe |
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