Collective brand relationships
Year of publication: |
2009
|
---|---|
Authors: | O'Guinn, Thomas C. ; Muñiz, Albert M. |
Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 173-194
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Sozialpsychologie | Social psychology |
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