Collective destination marketing in China : leveraging social media celebrity endorsement
Year of publication: |
2017
|
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Authors: | Fath, Benjamin P. ; Fiedler, Antje ; Li, Zixuan ; Whittaker, David H. |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 22.2017, 3, p. 377-387
|
Subject: | Celebrity endorser | Collaborative destination marketing | Social media | Social Web | Social web | Tourismusmarketing | Tourism marketing | Celebrity-Werbung | Celebrity endorsement | China | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management | Werbewirkung | Advertising effects |
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