Collective storytelling : value co-creation in narrative-based goods
Marcin Wieczerzycki and Bartosz Deszczyński
| Year of publication: |
2022
|
|---|---|
| Authors: | Wieczerzycki, Marcin ; Deszczyński, Bartosz |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 3, p. 445-463
|
| Subject: | art industry | B2C marketing | narrative consumption | narrative-based goods | pop culture | service-dominant logic | Value co-creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Narrative Methode | Narrative method | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221075832 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013388911