College-aged young consumers interpretations of product placement in social games
Huan Chen and Audrey Deterding
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Huan ; Deterding, Audrey |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 1, p. 41-51
|
| Subject: | Product Placement | Product placement | Computerspiel | Video game | Social Web | Social web | Jugendliche | Youth | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742864