College-educated youths' attitudes toward global brands : implications for global marketing strategies
Shu-Chuan Chu; Szu-Chi Huang
| Year of publication: |
2010
|
|---|---|
| Authors: | Chu, Shu-chuan ; Huang, Szu-chi |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 2, p. 129-145
|
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Kommunikationsmedien | Communication media | Zielgruppe | Target group | Jugendliche | Youth | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986194