College students' apparel shopping orientation and brand/product preferences
Year of publication: |
2013
|
---|---|
Authors: | Bahng, Youngjin ; KIncade, Doris H. ; Yang, Jung-ha |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 17.2013, 3, p. 367-384
|
Subject: | Konsumentenverhalten | Studierende | Bekleidung | Produktimage | USA |
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