Color in Advertising
Year of publication: |
2012
|
---|---|
Authors: | Gorn, Gerald ; Chattopadhyay, Amitava ; Yi, Tracey |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Schwarze Menschen | Black people | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Ethnische Diskriminierung | Ethnic discrimination | Werbepsychologie | Psychology of advertising |
Extent: | 1 Online-Ressource (28 p) |
---|---|
Series: | IIM Bangalore Research Paper ; No. 47 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 25, 1993 erstellt |
Other identifiers: | 10.2139/ssrn.2179429 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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