Combating copycatting in the luxury market with fighter brands
Year of publication: |
2020
|
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Authors: | Hou, Pengwen ; Zhen, Ziyan ; Pun, Hubert |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 140.2020, p. 1-14
|
Subject: | Brand extension | Copycat | Entry deterrence | Fighter brand | Luxury industry | Status utility | Luxusgüter | Luxury goods | Markenführung | Brand management | Markteintritt | Market entry | Markentransfer | Konsumentenverhalten | Consumer behaviour |
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