Combining choice and response time data : a drift-diffusion model of mobile advertisements
Year of publication: |
2024
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Authors: | Chiong, Khai Xiang ; Shum, Matthew ; Webb, Ryan ; Chen, Richard |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 2, p. 1238-1257
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Subject: | attention | drift-diffusion model | mobile advertising | response times | sequential sampling models |
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