Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Year of publication: |
2020
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Authors: | Chen, Bowei ; Huang, Jingmin ; Huang, Yufei ; Kollias, Stefanos ; Yue, Shigang |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 280.2020, 3 (1.2.), p. 1144-1159
|
Subject: | Display advertising | Dynamic programming | Programmatic guarantee | Real-time bidding | Revenue maximisation | Auktionstheorie | Auction theory | Werbung | Advertising | USA | United States | Revenue-Management | Revenue management | Online-Marketing | Internet marketing |
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