Combining multiple influence strategies to increase consumer compliance
Maurits Kaptein; Steven Duplinsky
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaptein, Maurits ; Duplinsky, Steven |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 1, p. 32-53
|
| Subject: | persuasive technology | influence strategies | adaptive systems | online commerce | recommender systems | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242185