Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies
Year of publication: |
2014
|
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Authors: | Carú, Antonella ; Cova, Bernard ; Pace, Stefano |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 4, p. 777-793
|
Subject: | Experience | Online | Market research | Combined methods | Introspection | Observation | Marktforschung | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method |
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