Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Year of publication: |
2016
|
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Authors: | Quartier, Katelijn ; Lommelen, Tinne ; Vanrie, Jan |
Published in: |
Multi-channel marketing, branding and retail design : new challenges and opportunities. - Bingley : Emerald, ISBN 1-78635-456-X. - 2016, p. 31-49
|
Subject: | Einzelhandel | Retail trade | Produktgestaltung | Product design | Emotionale Werbung | Emotional branding | Bildungsniveau | Educational achievement | Konsumentenverhalten | Consumer behaviour |
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