R&D Comes to Services: Bank of America's Pathbreaking Experiments - Unlike manufacturers, service companies have traditionally lacked rigorous processes for innovation. Service development, as a result, has been a haphazard affair -- Sometimes it has worked, often it hasn't. But by turning branches into laboratories for testing new ideas, Bank of America has shown that with deep discipline, ...
Year of publication: |
2003
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Authors: | Thomke, Stefan |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2003, p. 70-79
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