Cometh self-image congruence : a cross-cultural study
Shih-Tung Shu and Stephen Strombeck
| Year of publication: |
2017
|
|---|---|
| Authors: | Shu, Shih-Tung ; Strombeck, Stephen |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 3, p. 537-552
|
| Subject: | Ethnocentrism | Asian consumers | local brand preference | Self-image congruence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2016-0086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739460