Comics : A Learning Strategy for Developing Innovative Thinking of Tourism and Hospitality Undergraduate Students

This research paper is aiming at analyzing the perceptions of undergraduate students about using comics as a learning strategy in the tourism and hospitality higher education. This study is using qualitative approach to understand the importance of using comics in improving the level of innovative thinking and problem solving skills in elective tourism and hospitality courses. The research was conducted using Thematic Appreciation Test (TAT) and semi-structured interviews. The results indicated that using comics as a teaching strategy can help in bridging the gap between theory and practice. Moreover, it can be considered as a motivator for innovation in the tourism and hospitality education