Comment : advertising, communication, and brands
Year of publication: |
July-September 2016
|
---|---|
Authors: | Eisend, Martin |
Other Persons: | Dahlén, Micael (contributor) ; Rosengren, Sara (contributor) |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 3, p. 353-355
|
Subject: | Werbung | Advertising | Markenführung | Brand management | Kommunikation | Communication | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Öffentlichkeitsarbeit | Public relations |
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