Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Year of publication: |
2014
|
---|---|
Authors: | Mazodier, Marc ; Quester, Pascale |
Other Persons: | Gijsenberg, Maarten J. (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 33-34
|
Subject: | Sport | Sports | Brasilien | Brazil | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Sportpolitik | Sport policy | Management | Organisation | Organization | Profisport | Professional sports |
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