Comment s'établit un standard technologique : la stratégie de Sony sur le marché des lecteurs et supports numériques haute définition

Economists are particularly familiars with market standard holder?s advantages. The same goes for means and strategies to success in such attempt. However, in the context of standardization in the high definition sector (Blu-Ray Disc versus HD-DVD), traditional explanatory factors do not seem to be pertinent to explain the success of Blu-Ray Disc one on the HD-DVD. In this way, we highlight a potential leverage strategy using the Sony PlayStation 3 as a decisive element of the final adoption of the Blu-Ray Disc standard. What about the validity and lawfulness of this kind of strategy? We especially focus on predatory risks whereas potential new players seem to be relatively far from Sony?s technology frontier. JEL codes: L12, L15, L41, L82, O33