Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Sanjay Jain
| Year of publication: |
2012
|
|---|---|
| Authors: | Rao, Ram C. ; Wansink, Brian |
| Other Persons: | Jain, Sanjay (reviewed) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 52-58
|
| Subject: | game theory | hyperbolic discounting | behavioral economics | Verpackung | Packaging | Verhaltensökonomik | Behavioral economics | Spieltheorie | Game theory | Zeitkonsistenz | Time consistency | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 3 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511629