Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. [Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the Nutrition Labeling and Education Act. <i>Marketing Sci.</i> 31(5):717-737].
Year of publication: |
2012
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Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 5, p. 738-755
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | nutrition labels | nutrition | taste | firm strategy | public policy | quality information |
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