Commentary : beyond critical marketing
Year of publication: |
2013
|
---|---|
Authors: | Firat, A. Fuat |
Published in: |
Expanding disciplinary space : on the potential of critical marketing. - London [u.a.] : Routledge [u.a.], ISBN 978-0-415-81615-1. - 2013, p. 193-196
|
Subject: | Critical Management Studies | Critical management studies | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Theorie | Theory |
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