Commentary: how AI shapes consumer experiences and expectations
Year of publication: |
2021
|
---|---|
Authors: | Cukier, Kenneth |
Other Persons: | Puntoni, Stefano (contributor) ; Walker Reczek, Rebecca (contributor) ; Giesler, Markus (contributor) ; Botti, Simona (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 152-155
|
Subject: | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Expectation formation |
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