Commentary: is cost transparency necessarily good for consumers?
Year of publication: |
2015
|
---|---|
Authors: | Kuah, Adrian T. H. ; Weerakkody, Vishanth |
Other Persons: | Simintiras, Antonis C. (contributor) ; Dwivedi, Yogesh Kumar (contributor) ; Kaushik, Geetanjali (contributor) ; Rana, Nripendra P. (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 11/12, p. 1980-1986
|
Subject: | Consumer behaviour | Transparency | Perceived value | Unit cost | Kosten | Costs | Verbraucher | Consumers | Konsumentenverhalten | Transparenz | Theorie | Theory |
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