Commentary: Marketing Research Pitfalls in Product Development
Year of publication: |
1994
|
---|---|
Authors: | Valentin, Erhard K. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 3.1994, 4, p. 66-69
|
Publisher: |
MCB UP Ltd |
Subject: | Cost effectiveness | Customer surveys | Marketing research | Product development |
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