Commentary: omnichannel from a manufacturer's perspective
Year of publication: |
2021
|
---|---|
Authors: | Ailawadi, Kusum L. |
Other Persons: | Cui, Tony Haitao (contributor) ; Ghose, Anindya (contributor) ; Hałaburda, Hanna (contributor) ; Iyengar, Radha (contributor) ; Pauwels, Koen (contributor) ; Sriram, S. (contributor) ; Tucker, Catherine (contributor) ; Venkataraman, Sriraman (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 121-125
|
Subject: | Industrie | Manufacturing industries |
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