Commentary: practical insights for sales force digitalization success : the scholar's perspective
William L. Cron and Artur Baldauf
| Year of publication: |
2021
|
|---|---|
| Authors: | Cron, William L. ; Baldauf, Artur |
| Other Persons: | Zoltners, Andris A. (contributor) ; Sinha, Prabhakant (contributor) ; Sahay, Dharmendra (contributor) ; Shastri, Arun (contributor) ; Lorimer, Sally E. (contributor) |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 2, p. 103-106
|
| Subject: | agile | boundary conditions | Complexity Leadership Theory | resource-based view | Sales force digitalization | Transaction Cost Theory | competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Verkaufspersonal | Salespeople | Transaktionskosten | Transaction costs | Führungsstil | Leadership style | Erfolgsfaktor | Success factor | Verkauf | Selling | Digitalisierung | Digitization | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2021.1919523 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584535