Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare"
Year of publication: |
December 2015
|
---|---|
Authors: | Morgan, Neil A. |
Other Persons: | Hunt, Shelby D. (contributor) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 5.2015, 3/4, p. 91-97
|
Subject: | Resource-advantage theory | Marketing strategy | Theory development | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Strategisches Management | Strategic management |
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