Commentary: Statistics in marketing and consumer research
Alternative title: | Statistics in marketing and consumer research |
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Year of publication: |
2010
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Authors: | Baron, Steve |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 3, p. 229-242
|
Subject: | Marketingtheorie | Marketing theory | Statistische Methode | Statistical method | Konsumentenverhalten | Consumer behaviour |
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