Commentary: the consumer perspective on branding
Morris B. Holbrook
| Year of publication: |
2015
|
|---|---|
| Authors: | Holbrook, Morris B. |
| Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 297-308
|
| Subject: | Markenführung | Brand management | Lebensstil | Lifestyle | Sozialer Wandel | Social change | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478956