Commentary: the future of marketing is agile
Ann Lewnes
| Year of publication: |
2021
|
|---|---|
| Authors: | Lewnes, Ann |
| Other Persons: | Kalaignanam, Kartik (contributor) ; Tuli, Kapil R. (contributor) ; Kushwaha, Tarun (contributor) ; Lee, Leonard (contributor) ; Gal, David (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 64-67
|
| Subject: | Derivat | Derivative |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920972022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391423