Commentary: what’s behind the price tag: understanding cost transparency?
Year of publication: |
2015
|
---|---|
Authors: | Singh, Nitish |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 11/12, p. 1987-1991
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Corporate disclosure | Conscious consumers | Consumer empowerment | Cost transparency |
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