Commercialisation of context-sensitive mobile attention in mobile media markets : market engineering recommendations for mobile marketing providers
Andreas Albers
| Year of publication: |
2010
|
|---|---|
| Authors: | Albers, Andreas |
| Publisher: |
Hamburg : Kovač |
| Subject: | Werbewirtschaft | Advertising industry | Online-Marketing | Internet marketing | Multimedia | Mobile Business | Mobile business | Mobile Telekommunikation | Prozessmodell | Interaktion | Dialogverarbeitung | Informationsaustausch | Benutzer | Evaluation |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | XXV, 277 S. Ill., graph. Darst. 210 mm x 148 mm, 383 gr. |
|---|---|
| Series: | Schriften zum Mobile Commerce und zur Mobilkommunikation. - Hamburg : Kovač, ISSN 1863-2831, ZDB-ID 2265071-4. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 2010 |
| ISBN: | 978-3-8300-5347-7 |
| Classification: | Kommunikationsdienste, Fernmeldetechnik ; Multimedia ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654426