Commercialization of innovative technologies : bringing good ideas to the marketplace

C. Joseph Touhill; Gregory J. Touhill; Thomas A. O'Riordan

Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure

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Year of publication:	c 2008
Authors:	Touhill, C. Joseph ; Touhill, Gregory J. ; O'Riordan, Thomas A.
Publisher:	Hoboken, NJ : Wiley-Interscience
Subject:	Entrepreneurship \| Entrepreneurship approach \| Unternehmensgründung \| Business start-up \| Technischer Fortschritt \| Technological change \| Innovationsmanagement \| Innovation management \| Geschäftsmodell \| Business model \| Strategisches Management \| Strategic management \| Technische Innovation \| Vermarktung \| Projekt \| Realisierung \| Kommerzialisierung
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov]

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Extent:	XVIII, 251 S. Ill., graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
ISBN:	0-470-23007-X ; 978-0-470-23007-7
Classification:	Forschung und Entwicklung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003503119