Commitment to marketing spending through recessions
Year of publication: |
2016
|
---|---|
Authors: | Currim, Imran S. ; Lim, Jooseop ; Zhang, Yu |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 12, p. 2134-2161
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Economic conditions | Stock markets |
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