Commodities and customer loyalty : squaring of the circle?
Peter Billen, Tilmann Raff, and Craig Thorrold
| Year of publication: |
2022
|
|---|---|
| Authors: | Billen, Peter ; Raff, Tilmann ; Thorrold, Craig |
| Published in: |
Commodity Marketing : Strategies, Concepts, and Cases. - Cham : Springer International Publishing, ISBN 978-3-030-90657-3. - 2022, p. 185-214
|
| Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-90657-3_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013272005