Commodities Must Begin to Act Like Branded Companies: Some Perspectives from the United States
| Year of publication: |
2005
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|---|---|
| Authors: | Stanton, John L. ; Herbst, Kenneth C. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 21.2005, 1, p. 7-18
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