Commoditization and IT product innovation strategies from an IT firm perspective
Year of publication: |
2019
|
---|---|
Authors: | Bronkhorst, Jeroen ; Schaveling, Jaap ; Janssen, Marijn |
Published in: |
Information systems management. - London [u.a.] : Taylor & Francis, ISSN 1934-8703, ZDB-ID 2069986-4. - Vol. 36.2019, 2, p. 126-140
|
Subject: | business performance | commoditization | information technology | Innovation | innovation strategies | IT industry | Innovationsmanagement | Innovation management | Informationstechnik | Information technology | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance |
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