Commodity advertising : the economics and measurement of generic programs
Olan D. Forker and Ronald W. Ward
| Year of publication: |
1993 ; 1. print.
|
|---|---|
| Authors: | Forker, Olan D. ; Ward, Ronald W. |
| Publisher: |
New York, NY : Lexington Books [u.a.] |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 294 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-02-910405-x |
| Source: |
Persistent link: https://www.econbiz.de/10004158723