Commodity diversity : smiling faces as a strategy of containment
Year of publication: |
2010
|
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Authors: | Swan, Elaine |
Published in: |
Organization : the critical journal of organization, theory and society. - London [u.a.] : Sage Publ., ISSN 1350-5084, ZDB-ID 1199455-1. - Vol. 17.2010, 1, p. 77-100
|
Subject: | visual imagery | Diversity Management | Diversity management | Rasse | Race | Produkt | Product | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
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