Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
Margit Enke; Anja Geigenmüller; Alexander Leischnig (Hrsg.)
| Year of publication: |
2014 ; 3., aktual. und erw. Aufl.
|
|---|---|
| Other Persons: | Enke, Margit (ed.) ; Geigenmüller, Anja (contributor) ; Leischnig, Alexander (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Produktdifferenzierung | Product differentiation | Produktklassifikation | Product classification | Imitationsprodukt |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [springer.com] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 498 S. graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. Literaturangaben 201404 |
| ISBN: | 3-658-02924-2 ; 978-3-658-02924-1 ; 978-3-658-02925-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354915