Communicación comercial y boca-oído electrónico en sitios web corporativos : un análisis desde la perspectiva del marketing de relaciones
Daniel Belanche Gracia, Luis V. Casaló Ariño y Miguel Guinalíu Blasco
Alternative title: | Marketing communications and electronic word-of-mouth on corporative websites : an approach from a relationship marketing perspective |
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Year of publication: |
Enero/Abril 2013
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Authors: | Belanche Gracia, Daniel ; Casaló Ariño, Luis V. ; Guinalíu Blasco, Miguel |
Published in: |
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE. - Barcelona [u.a.] : Elsevier Espãna, ISSN 1135-2523, ZDB-ID 2838536-6. - Vol. 19.2013, 1, p. 31-41
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Subject: | Electronic word-ofmouth | Marketing communication | Trust | Affective commitment | Internet |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | 10.1016/j.iedee.2012.10.002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011520437