Communicating about sustainability in fashion : a construal level theory approach
Year of publication: |
2024
|
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Authors: | Lee, Zoe ; Gordon-Wilson, Sianne ; Davies, Iain ; Pring, Cara |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 313-341
|
Subject: | Construal level theory | Ethical fashion | Marketing communications | Psychological distance | Sustainability communication | Mode | Fashion | Marketingmanagement | Marketing management | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility |
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