Communicating concrete and abstract product attributes : the role of evaluation mode and inter-attribute trade-offs
Year of publication: |
2024
|
---|---|
Authors: | Trzebiński, Wojciech ; Marciniak, Beata ; Karwowska, Joanna |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2306685, p. 1-19
|
Subject: | Product communication | purchase intention | evaluation mode | means-end chain | inter-attribute trade-off, abstract vs | concrete product attributes |
-
Trzebiński, Wojciech, (2023)
-
Dasanayaka, (2012)
-
Trzebinski, Wojciech, (2023)
- More ...
-
Trzebiński, Wojciech, (2023)
-
Trzebiński, Wojciech, (1976)
-
Postawy konsumentów wobec marek pochodzenia polskiego i zagranicznego
Baran, Radosław, (2017)
- More ...