Communicating corporate brands through social media : an exploratory study
Maria Vernuccio
| Year of publication: |
2014
|
|---|---|
| Authors: | Vernuccio, Maria |
| Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 51.2014, 3, p. 211-233
|
| Subject: | corporate communication | corporate branding | social media | interactivity | openness | cluster analysis | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378782